Blinc is committed to the eyes, innovation & exceptional performance in the beauty industry, blinc products are rated amongst the best in the world because they are a dramatic leap forward from conventional cosmetics. But just don't take our word for it try it! 
To really understand blinc you need to forget everything you know about traditional mascaras & brow mousse.  Since blinc is not an oil based paint like other mascaras, so it cannot act like them,. This means NO smudging, clumping, running, & most importantly NO flaking into your eyes! This applies to the Brow mousse & Eye liners They are amazing!